CHOX natural firelighters


Your natural firelighters that work!

CHOX firelighters light up any kind of wood and charcoal instantly and burn for up to 15 minutes. Manufactured locally by hand from wood and wax, it is the best choice for you and your family! CHOX light up your braai naturally and odourlessly, without leaving toxic chemicals in your food or affecting it's taste.

CHOX a natural, odourless and environmentally friendly product that works like a charm!

Light up your fire naturally - light up with CHOX

CHOX natural and environmentally friendly


CHOX natural firelighters are manufactured from wood and wax and works like a charm, to light up any kind of wood and charcoal, without having to use paper or kindling. CHOX firelighters are perfectly suitable for both indoor and outdoor fireplaces and can be used to light woodstoves, pizza ovens, wood or charcoal braais, fire bowls and all kinds of fireplaces with no soot residue during burning.

CHOX natural firelighters are the best choice for you and your family and are a natural and consumer friendly product with no odour or toxic fumes. They contain no kerosene or other dangerous chemicals. CHOX firelighters are perfectly natural and can be touched and used by children, without running the risk of leaving dangerous toxins on their hands. They light up your braai naturally and odourlessly, without leaving toxic chemicals in your food or affecting it's taste.

CHOX natural firelighters the sustainable way to light up your fire. They are environmentally friendly and cost-effective. Light up your fire instantly with only 1-2 firelighters. Due to the special structure they have an exceptionally long burning time for up to 15 minutes. They can be stored over a long period of time as CHOX firelighters do not dry out.

CHOX hand-made locally


CHOX natural firelighters are hand-made in Hout Bay, Cape Town. The CHOX team works with great emphasis on consistency and quality, right from the firelighter to the packaging. Every single firelighter is produced by hand and carefully packed in our workshop at the vibrant Hout Bay Harbour.

The CHOX hessian bags are hand sawn by the Hangberg community in Houtbay. We are delighted to support small business entrepreneurship by using the communities skills to make some of our packaging.

CHOX a natural, odourless and environmentally friendly product! Hand-made in South Africa!

CHOX how it all started


It all started with the question why are there no natural firelighters in South Africa? Firelighters that light up instantly and burn for longer than 5 minutes … Firelighters that work perfectly, are completely natural, environmentally friendly, odourless and non-toxic ... Firelighters that can be touched by children, without running the risk of leaving dangerous toxins on hands and food.

CHOX a locally produced product

The national lockdown allowed plenty of time for experimentation and of course braais! Using only natural components, namely wood and wax we started to experiment. The outcome was at first as bad as it was good, but finally we created the perfect recipe for a firelighter that lights up instantly and burns for up to 15 minutes. The first CHOX were sold to family and friends, and in a short time our little workshop was operating day and night in order to cover the demand of the friends of friends.

Soon the word had spread, and we started to need assistance to keep up with the production. Today a group of fantastic ladies work for CHOX Some had lost their jobs during lockdown, so we were quite excited that we had great people that made it possible for CHOX to expand and in return we could contribute a little by supporting them and their families.

CHOX a hand-made product


Every single firelighter is produced by hand. Our CHOX team processes and forms the wood and the wax into a CHOX natural firelighter. Our different bags and packages are packed with care and love.

We were delighted to find a partner to sew and produce our hessian bag packaging. As a single mother, she had just started a business in Ocean View, teaching other women to sew and knit. CHOX is proud to work with Rozi and her creative skills in the production of some of our packaging.

CHOX feedback

  • Mathias
    CHOX work like a boom.
    Mathias
  • Michelle
    With CHOX I need 1 firelighter to lighten up the fire – with everything else I need the whole box. Very cost effective product. Best product on the market!
    Michelle
  • CHOX are awesome!!!!
  • Anke
    100% recommendation.
    Anke
  • Chantel
    The best stuff, we will be using ours to light a fire later.
    Chantel
  • Brilliant product – love CHOX!
  • Margitha
    CHOX finally a natural firelighter that works.
    Margitha
  • Sarah
    Best lockdown product ever – love love love CHOX firelighters!
    Sarah
  • Jules
    CHOX what a fantastic product
    Jules
  • Leshé
    CHOX work like a charm.
    Leshé
  • William Oliveira
    In the dark is not possible see the light but you can still have your feelings, lockdown came up to bring up my best version and give up was never a option, Chox born to create the light to our best wishes and here we are.  
    William Oliveira
  • Martha
    The only way to do great work is to do love what you do, I love Chox and to work with my team,having a great boss like Daddy make me even more happier
    Martha
  • Zee
    During the Covid 19 things we're very difficult, many people loss their jobs during lockdown, I was very happy to have a job at Chox Industry, so I say thank you Chox to have this opportunity, today I feel free comfortable and confident
    Zee
  • Zinzi
    Chox is so good to me, it's amazing as it gave me something during hard time, I'm very happy to have team Chox in my life and having a nice Job
    Zinzi
  • Gertie
    Chox is a great business, I'm so happy to work with nice Boss and nice people, We work as a team, Chox helped me after I lost my job and gave me Job, I'm happy
    Gertie
  • Andy
    Chox took me from nothing to something, I lost my job during lockdown, I'm happy to work here my boss is like a Father to me, He's always happy to us Thank you Chox
    Andy
  • Gloria
    Chox made me survived in a hard time of Covid 19 and I'm happy with my boss Daddy
    Gloria
  • Zandile
    Great things in business are never done by one person, they're done by a team of Great people and Great Boss, Daddy #Chox
    Zandile